World Toilet Day: J&K Launches UT-Wide Sanitation Revival Campaign ‘Hamara Shauchalay, Hamara Bhavishya
Jammu: Marking World Toilet Day, the Directorate of Rural Sanitation, Jammu & Kashmir, today launched a Union Territory–wide sanitation revival campaign titled “Hamara Shauchalay, Hamara Bhavishya.” The initiative aims to strengthen sanitation systems and improve the functionality and sustainability of toilets across rural areas of the UT.
The campaign was formally launched by Director General Rural Sanitation, J&K, Ms. Anoo Malhotra, who highlighted the significant progress the UT has made under the Swachh Bharat Mission-Grameen (SBM-G).
“Jammu & Kashmir has made remarkable progress under Swachh Bharat Mission-Grameen. Our focus now is on ensuring that every toilet remains functional and dignified. With the launch of ‘Hamara Shauchalay, Hamara Bhavishya’, we are empowering communities to take ownership of sanitation assets and become active partners in achieving Sampoorna Swachhata across the UT,” Ms. Malhotra said.
The campaign, which runs from November 19 to December 10, 2025, will involve all districts, blocks, and Gram Panchayats. Its major focus areas include:
Repair and maintenance of Community Sanitary Complexes (CSCs) and household toilets
Beautification and painting drives to enhance usability and dignity
Hygiene and waste-management awareness programmes in schools and communities
Active public participation through Jan Bhagidari, involving youth clubs (NSS, NYKS, NCC), senior citizens, civil society, and local influencers
As part of the initiative, sanitation infrastructure will be reviewed, non-functional CSCs identified, and community-driven repair and beautification efforts launched. Sanitation workers across J&K will also be felicitated in recognition of their contributions to public health. Additionally, IHHL (Individual Household Latrine) sanction letters will be handed over to newly approved beneficiaries.
Districts have already begun preparations for Best Toilet Competitions at Panchayat, Block, and District levels. The most well-maintained IHHLs and CSCs will be awarded on December 10, coinciding with Human Rights Day and marking the conclusion of the campaign.
The Directorate of Rural Sanitation has appealed to citizens, community leaders, and volunteers to actively support the initiative and contribute to a cleaner and healthier Jammu & Kashmir.
J&K has recorded notable achievements under SBM-G, with 18,49,023 IHHLs and 8,355 CSCs established to date, underscoring the UT’s commitment to universal access to safe, dignified sanitation.